ULIKE COOKIES POLICY
Last updated: April 3, 2025
This Cookies Policy aims to inform you of the use of cookies by Ulike Group ("Ulike", "we" or "us") in relation to the direct-to-consumer websites of Ulike ("Websites"). This Cookies Policy should be read together with our Privacy Policy, which is available [Ulike International B.V.] [https://uk.ulike.com/pages/privacy-policy].
We power our Websites using the Shopify platform and Shopify places cookies for visitors to our Websites in order to provide website functionality and/or reporting and analytics. While Ulike tries to keep the information in this Cookies Policy up-to-date, please note that the information in this Cookies Policy represents the status last updated and accurate as at the date stated above. Due to the constant innovation of our Websites and the involvement of Shopify and other third parties in the use of cookies, it is possible that not all cookies and information are set out in this Cookies Policy. We reserve the right to amend this Cookies Policy from time to time. We will inform you of any material changes via the Websites.
We will always ask for your consent to place cookies or other similar technologies on your device, except where it is strictly necessary for us to do so in to provide you with a service that you have requested. Please indicate your preferences to our use of non-essential cookies through the cookies banner which appears on the bottom of our Websites.
What are cookies?
Cookies are small data files that a website automatically downloads to a user's computer or mobile device when they visit the site. They are primarily used in helping the website recognise a user that has visited the site previously (such as remembering the user's login, language, font size and other display preferences). They may store account and password information so the user does not have to keep re-entering them whenever they come back to the website or browse from one webpage to another.
How do we use cookies and for what purposes?
Our Websites use a number of different cookies to distinguish you from other users of our Websites. This helps us to provide you with a good experience when you browse our Websites.
Please see more details about the types of cookies we use below:
Strictly necessary cookies
These are cookies that are required for the operation of our Websites. Our Websites use cookies to allow you to navigate and use the key features on the site. They include, for example, cookies that enable you to log-in for secure areas of our Websites, use a shopping cart or make use of online payment services.
Analytical/performance cookies
These cookies allow us to recognise and count the number of visitors and to see how visitors move around our Websites when they are using the site. This helps us to improve the way our Websites work, for example, by ensuring that users are finding what they are looking for easily.
Functionality cookies
These cookies are used to recognise you when you return to our Websites. This enables us to personalise our content for you -- for example, to remember your preferences, such as your choice of language or region.
Targeting cookies
These cookies record your visit to this Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
Depending on how long the cookies remain in your browser, they may also be divided into two different groups: session cookies and persistent cookies.
Session cookies
These cookies expire at the end of your browser session (usually when you exit the browser). These cookies allow us to recognise and link your actions during a browsing session to ensure that you will not be asked for the same information you have previously given during your visit to the Websites. Cookies allow you to proceed through the Websites quickly and easily without having to authenticate or reprocess each new area you visit. We may use the cookies to analyse user behaviour, such as the pages which have been visited during the session, in order to improve your overall experience, for example enabling us to determine and display more relevant content.
Persistent cookies
These cookies are stored on your device in-between browsing sessions. These cookies enable us to collect information such as number of visitors to the site and pages visited in order to analyse user behaviour. This information is collected in an anonymous form and may be collated with similar information received from other users to enable us to compile reports in order to develop and improve user experience by displaying more tailored and relevant content.
You can find out more information about the individual cookies used on our Websites and the purposes for which they are used through the below table:
| Name | Description | Duration | Category | 1st/3rd Party |
|---|---|---|---|---|
| _ab | Used to control when the admin bar is shown on the Websites. | 2 weeks | Strictly necessary | 1st party |
| _cmp_a | Used for managing customer privacy settings. | 1 day | Strictly necessary | 1st party |
| _customer_account_shop_sessions | Used in combination with the _secure_account_session_id cookie to track user sessions for new customer accounts. | 30 days | Strictly necessary | 1st party |
| _secure_account_session_id | Used to track a customer's session for new customer accounts. | 30 days | Strictly necessary | 1st party |
| _secure_session_id | Used to track a user's session through the multi-step checkout process and keep their order, payment and shipping details connected | 1 day | Strictly necessary | 1st party |
| _shopify_country | Used for shops where pricing currency/country is set from GeoIP by helping avoid GeoIP lookups after the first request. | session | Strictly necessary | 1st party |
| _shopify_m | Used for managing customer privacy settings. | 1 year | Strictly necessary | 1st party |
| _shopify_tm | Used for managing customer privacy settings. | 30 minutes | Strictly necessary | 1st party |
| _shopify_tw | Used for managing customer privacy settings. | 2 weeks | Strictly necessary | 1st party |
| _storefront_u | Used to facilitate updating customer account information. | 1 minute | Strictly necessary | 1st party |
| _tracking_consent | Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region. | 1 year | Strictly necessary | 1st party |
| card_update_verification_id | Used to support verification when a buyer is redirected back to Shopify after completing 3D Secure during checkout. | 1 day | Strictly necessary | 1st party |
| cart | Contains information related to the user's cart. | 2 weeks | Strictly necessary | 1st party |
| cart_currency | Used after a checkout is completed to initialize a new empty cart with the same currency as the one just used. | 2 weeks | Strictly necessary | 1st party |
| cart_sig | A hash of the contents of a cart. This is used to verify the integrity of the cart and to ensure performance of some cart operations. | 2 weeks | Strictly necessary | 1st party |
| cart_ts | Used in connection with checkout. | 2 weeks | Strictly necessary | 1st party |
| cart_ver | Used in connection with the shopping cart | 2 weeks | Strictly necessary | 1st party |
| checkout | Used in connection with checkout. | 4 weeks | Strictly necessary | 1st party |
| checkout_prefill | Encrypts and stores URL parameters containing personal information which are used in cart permalink URLs. | 5 minutes | Strictly necessary | 1st party |
| checkout_queue_checkout_token | Used in connection with payments. | 1 year | Strictly necessary | 1st party |
| checkout_queue_token | Used in connection with payments. | 1 year | Strictly necessary | 1st party |
| checkout_session_lookup | Used in connection with checkout. | 3 weeks | Strictly necessary | 1st party |
| checkout_session_token | Used in connection with payments. | 3 weeks | Strictly necessary | 1st party |
| checkout_token | Used in connection with the checkout service. | 1 year | Strictly necessary | 1st party |
| checkout_worker_session | Used in connection with payments. | 3 days | Strictly necessary | 1st party |
| cookieconsent_status | Associated with the app Consentmo GDPR Compliance and is used for storing the customer's consent. | 1 year | Strictly necessary | 3rd party |
| cookieconsent_preferences_disabled | Associated with the app Consentmo GDPR Compliance and is used for storing the customer's consent. | 1 day | Strictly necessary | 3rd party |
| cookietest | Used to determine whether the user's browser accepts cookies | 1 minute | Strictly necessary | 1st party |
| customer_account_locale | Used to keep track of a customer account locale when a redirection occurs from checkout or the Websites to customer accounts. | 1 year | Strictly necessary | 1st party |
| customer_account_new_login | Used in connection with user identification. | 20 minutes | Strictly necessary | 1st party |
| customer_account_preview | Used in connection with user identification. | 7 days | Strictly necessary | 1st party |
| customer_payment_method | Stores what payment method is being updated for subscriptions. | 1 hour | Strictly necessary | 1st party |
| customer_shop_pay_agreement | Used to help verify a new Shop Pay payment instrument. | 1 minute | Strictly necessary | 1st party |
| discount_code | Stores a discount code (received from an online store visit with a URL parameter) in order to the next checkout. | session | Strictly necessary | 1st party |
| dynamic_checkout_shown_on_cart | Adjusts checkout experience for buyers that proceed with regular checkout versus dynamic checkout. | 30 minutes | Strictly necessary | 1st party |
| hide_shopify_pay_for_checkout | Set when a buyer dismisses the Shop Pay login modal during checkout, informing display to buyer. | session | Strictly necessary | 1st party |
| identity-state | Stores state before redirecting customers to identity authentication. | 1 day | Strictly necessary | 1st party |
| identity_customer_account_number | Stores an identifier used to facilitate login across the customer's account and storefront domains. | 12 weeks | Strictly necessary | 1st party |
| identity_state | Used in connection with customer authentication. | 1 day | Strictly necessary | 1st party |
| keep_alive | Used when international domain redirection is enabled to determine if a request is the first one of a session. | 2 weeks | Strictly necessary | 1st party |
| localization | Used to localize the cart to the correct country. | 2 weeks | Strictly necessary | 1st party |
| logged_in | Identity logged-in hint. | 12 weeks | ||
| login_with_shop_finalize | Used to facilitate login with Shop. | 5 minutes | Strictly necessary | 1st party |
| master_device_id | Permanent device identifier used in conjunction with merchant login. | 2 years | Strictly necessary | 1st party |
| order | Used to allow access to the data of the order details page of the buyer. | 3 weeks | Strictly necessary | 1st party |
| pay_update_intent_id | Stores an ID of a Shop Pay billing agreement update intent, required for a callback after verifying a new Shop Pay payment instrument. | 20 minutes | Strictly necessary | 1st party |
| preview_theme | Used to indicate whether the theme is being previewed. | session | Strictly necessary | 1st party |
| previous_step | Used in connection with checkout. | 1 year | Strictly necessary | 1st party |
| profile_preview_token | Used for previewing checkout extensibility. | 5 minutes | Strictly necessary | 1st party |
| remember_me | Used to prefill checkout with the details from the previous checkout. | 1 year | Strictly necessary | 1st party |
| secure_customer_sig | Used to identify a user after they sign into a shop as a customer so they do not need to log in again. | 1 year | Strictly necessary | 1st party |
| shop_pay_accelerated | Indicates if a buyer is eligible for Shop Pay accelerated checkout. | 1 year | Strictly necessary | 1st party |
| shopify-editor-unconfirmed-settings | Stores changes Ulike does in the editor to update the preview. | 1 day | Strictly necessary | 1st party |
| shopify_pay | Used to log in a buyer into Shop Pay when they come back to checkout on the same store. | 1 year | Strictly necessary | 1st party |
| shopify_pay_redirect | Used to accelerate the checkout process when the buyer has a Shop Pay account. | 60 minutes | Strictly necessary | 1st party |
| source_name | Used in combination with mobile apps to provide personalised checkout behaviour when browsing a compatible mobile app store. | session | Strictly necessary | 1st party |
| storefront_digest | Stores a digest of the storefront password, allowing Ulike to preview its storefront while it's password protected. | 2 years | Strictly necessary | 1st party |
| tracked_start_checkout | Used in connection with checkout. | 1 year | Strictly necessary | 1st party |
| wpm-test-cookie | Used to check if the user's browser supports cookies, essential for providing a functional website experience. | session | Strictly necessary | 1st party |
| _landing_page | Capture the landing page of visitor when they come from other sites. | 2 weeks | Strictly necessary | 1st party |
| _orig_referrer | Allows Ulike to identify where people are visiting us from. | 2 weeks | Strictly necessary | 1st party |
| __utma | Used to track the number of times a user has visited the website. It calculates how many days and visits it takes a user to make a purchase on the website by keeping track of when their first and last visit was in relation to their purchase. | 2 years | Analytical | 3rd party |
| _ga | Associated with Google Universal Analytics | 2 years | Analytical | 3rd party |
| _gat | Associated with Google Universal Analytics | 1 minute | Analytical | 3rd party |
| _gid | Placed by Google Analytics to store and count pageviews. It is used to track sessions, evaluate engagement, and view insights and overall traffic trends. | 1 day | Analytical | 3rd party |
| _shopify_fs | This cookie is associated with Shopify's analytics suite. | 30 minutes | Analytical | 1st party |
| _shopify_s | Used to identify a given browser session/shop combination. Duration is 30 minute rolling expiry of last use. | 30 minutes | Analytical | 1st party |
| _shopify_sa_p | Capture the landing page of visitor when they come from other sites to support marketing analytics. | 30 minutes | Analytical | 1st party |
| _shopify_sa_t | Capture the landing page of visitor when they come from other sites to support marketing analytics. | 30 minutes | Analytical | 1st party |
| _shopify_y | Shopify analytics. | 1 year | Analytical | 1st party |
| CLID | Microsoft Clarity set this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited. | 1 year | Analytical | 3rd party |
| customer_auth_provider | Associated with Shopify's analytics suite. | Session | Analytical | 1st party |
| customer_auth_session_created_at | Associated with Shopify's analytics suite. | Session | Analytical | 1st party |
| omnisendSessionID | This cookie is set by the provider Omnisend. This cookie is used for setting a unique ID for the session. The cookie collects information on visitor behaviour on the website for statistical purposes. | 30 minutes | Analytical | 3rd party |
| soundestID | This cookie is set by the provider Omnisend. This cookie is used for determining if a visitor is new to the website or the visitor had visited before. | session | Analytical | 3rd party |
| __atuvc | Associated with the AddThis social sharing widget, which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. It stores an updated page share count. | 13 months | Functional | 3rd party |
| __atuvs | Associated with the AddThis social sharing widget. It stores performed actions on the website. | 1 year | Functional | 3rd party |
| omnisendShopifyCart | Used to monitor the content of a cart in a session | Session | Functional | 3rd party |
| __adroll | Set by AdRoll to identify users across visits and devices. It is used by real-time bidding for advertisers to display relevant advertisements. | 1 year | Targeting | 3rd party |
| __adroll_fpc | AdRoll sets this cookie to target users with advertisements based on their browsing behaviour. | 1 year | Targeting | 3rd party |
| __adroll_v4 | This cookie is associated with AdRoll. | 1 year | Targeting | 3rd party |
| __ar_v4 | This cookie is associated with AdRoll. | 1 year | Targeting | 3rd party |
| BizoID | Set by LinkedIn to enable website owners to learn about users on their site based on their LinkedIn profile data, to improve targeting. | 1 month | Targeting | 3rd party |
| _fbc | Facebook sets this cookie to store last visit. | 2 years | Targeting | 3rd party |
| _fbp | Facebook sets this cookie to store and track interactions. | 3 months | Targeting | 3rd party |
| _uetsid | Used by Bing Ads to store and track visits across websites. | 1 day | Targeting | 3rd party |
| _uetvid | Used by Microsoft Advertising to store a unique, anonymized visitor ID to personalize marketing. | 13 months | Targeting | 3rd party |
| GPS | Associated with YouTube which collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. | Session | Targeting | 3rd party |
| IDE | Used to store information about how the user uses the website to present them with relevant ads and according to the user profile. | 2 years | Targeting | 3rd party |
| MUID | Microsoft Bing sets this cookie to identify unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | 1 year | Targeting | 3rd party |
| PREF | Set by YouTube to store user preferences like language, format of search results and other customizations for YouTube Videos embedded in different sites. | 8 months | Targeting | 3rd party |
Third party cookies
Our Websites also deploy third party cookies, over which we have no control. These third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies or targeting cookies. In specific, these cookies may be used to remember how you use our Websites, your recent searches, your previous interaction with an advertiser's ads or search results, or your visit to an advertiser's website. Such information is collected in order to enable advertising of our Websites on third party sites or search engines, place ads relevant for you, improve the reports on campaign results or avoid that you see the same ads several times.
Please note the following third parties may deploy cookies on our Websites:
- Adroll Group
- Bing Ads
- Cloudflare
- Consentmo
- DoubleClick
- Google Analytics
- Meta Platforms
- Microsoft
- Omnisend
- Soundest
- YouTube
How to control cookies
You can withdraw any consent to the use of cookies or manage any other cookie preferences by updating your preferences by clicking "PREFERENCES" in the cookies banner on our Websites. It may be necessary for you to refresh the page for the updated settings to take effect.
You may also be able to manage preferences for cookies directly from within your own browser and prevent third parties from installing cookies on your device. Through the browser preferences, it is also possible to delete cookies installed in the past, including the cookies that might possibly have saved the consent for the installation of cookies by our Websites. It is important to note that by disabling certain cookies, the functioning of our Websites may be compromised. Find out how to manage cookies on popular browsers:
